A blog about marketing, best practices and Shown news

The online marketing landscape is harsh, complex and evolving at lightning speed. As an ex-Googler and freelancer, I have experienced this evolution through countless of clients & agencies around the world. Fact is that the market is intoxicated with numerous traditional (local) agencies and complex tools.  While some agencies might be a very good fit […]

Many businesses waste money when starting with Google or Microsoft Ads. The main reason is often a poor keywords set-up; wrong search keywords, wrong match types or not enough excluded keywords. Fortunately, you don’t need to stress about them as Instaon automates the entire process for you. Instaon finds all the right search keywords for […]

“Marketing without data is like driving with your eyes closed.” Dan Zarrella Everything you need to know about your campaign performance in one place! Let’s make it quick and easy for you to better understand how the Instaon dashboard works and be able to make the most out of it ! First, what is a […]