Gregory Harveng | October 21, 2022
TikTok, the video-sharing app for teenagers and young adults, has made noise. It contains many funny and entertaining videos that gain a lot of views. By now, the popularity of TikTok has convinced you that it’s not just a startup but an emerging social networking site with millions of engaged users. However, you still might […]
Gregory Harveng | March 30, 2021
If you are running a Google Ads campaign, then choosing the perfect bidding strategy that aligns with your goals is crucial to your campaign performance assessment. Target return on ad spend (ROAS) is an automated Google Ads bidding strategy that allows you to get more conversion value or revenue at ROAS you set. Marketers have […]