Google Ads Remarketing: How to do it and what are the benefits?
97% of people visiting your site for the first time leave without buying your product. And you end up losing them forever. So how can you bring them back? Retargeting campaigns can be a great way to reconnect with your customers and increase your sales. They help you remind those who have already visited your […]
ROAS: What It It? And How To Apply It?
If you are running a Google Ads campaign, then choosing the perfect bidding strategy that aligns with your goals is crucial to your campaign performance assessment. Target return on ad spend (ROAS) is an automated Google Ads bidding strategy that allows you to get more conversion value or revenue at ROAS you set. Marketers have […]