Many businesses waste money when starting with Google or Microsoft Ads. The main reason is often a poor keywords set-up; wrong search keywords, wrong match types or not enough excluded keywords.
Fortunately, you don’t need to stress about them as Instaon automates the entire process for you. Instaon finds all the right search keywords for your business based on your budget and excludes all irrelevant keywords to prevent budget waste
Yet, if you want to make your ads unbeatable we have some best-practices to share hereunder when creating your Google or Microsoft Ads with Instaon.
Instaon keywords setup is divided into 3 steps:
- Provide 3 keywords
- Select relevant keywords from suggested list
- Final keywords tree