A journey to a working SMB solution
Google vs Instaon Instaon was founded in 2016 by, Gregory D’Harveng, a former Google employee. During my 2 years at Google as account strategist, I had the chance to help thousands of clients with their online strategies and especially with their Adwords accounts. The lack of Adwords knowledge from the advertisers, as well as the […]
The essential components of a landing page for high conversion rates
Landing pages are essential to online advertising. These pages are where visitors land on when clicking for example on ads links from Google, Bing, YouTube, Facebook, Instagram… etc. Landing pages are designed for one single goal which allow marketers to guide visitors by setting a simple call-to-action (CTA). It is important to know the key […]