The Google Advertising Community has migrated to a new platform. Click here to access it ( Google Ads, GMB) or here to ask a question ( Google Ads, GMB). The current platform is only available in read-only mode and will be closed by July 2019... For more information and to know how to recover your content, click here....Read More >
Google Adwords for Amazon
Are you a Google adwords company looking to improve visits to an Amazon listing? Here is how you can get started.
- One of the biggest mistakes that many Google ads users do is to drive the traffic directly to the Amazon listing. While this is not bad, it can greatly bring down your conversion rate. A better option is to direct them to a landing page and offer them a discount on your product.
- Next, make sure the landing page is in compliance with Google's terms and conditions. For that, host your landing page on your own site, include a link to privacy on this landing page and have navigation elements that take a visitor away from the landing page.
- Finally, create an adwords account and start a campaign with the right keywords. Take help from adwords automation tools and adwords scripts to enhance your conversion rate.
Amazon, Jeff Bezos' company, a web giant with a thousand facets, is about to throw a new pavement into the pool. Target: Google and its huge sponsored link market, barely shared.... A situation that Amazon has decided to put an end to by announcing the upcoming arrival of its own sponsored link platform, associated with its some 250 million users... Recently announced by the Wall Street Journal, the new tomb is like a cleaver.....Read More >
An essential platform for e-commerce, however, it is often neglected in favour of more well-known advertising interfaces such as Google Ads and Facebook Ads. However, Amazon Advertising is destined to become an increasingly important player, deserving to be included in the web marketing strategies of companies wishing to increase their notoriety and especially their sales. Few documentation exists that helps to make advertisements on Amazon (we searched hard!.....Read More >
Google holds 37.2 % of the digital advertising market, whereas Facebook gets 19.6 %.
Visitors are 27 times open to click on online video ad than traditionnal banners.
Advertisers spend 51 % of their money into mobile ads.