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Google has just announced that it is planning to open an R&D centre
Read More >India is one of the hottest markets for ecommerce, thanks to a large young population and their growing affluence. Little wonder that many ecommerce giants are making a beeline to tap into the potential of this growing market.
If you're a digital marketer looking to advertise your products and services through Google ads in India, here are some things you should know.
If you're new to this market, it is best you take the services of a Google SME partner until you understand the market.
The average smartphone PPC ads CTR (click-through rate) falls of 45 % from position 1 to 2.
Volume of shops visitors, Google has tracked from ad clicks : four billion.
Paid visitors such as Google Adwords converts 50 % more than organic traffic.