Published on June 10, 2019 in the Training category / No comment Since January 1, 2015, the Personal Training Account (PTA) has replaced the Individual Training Right (ITR). The balance of the hours acquired on this date can still be used under the CPF until 31 December 2020. A new evolution introduced by the reform of vocational training: since 1 January 2019, the CPF has been monetised....
Read More >Google adwords for personal training
Many personal trainers have found success with Google adwords. In fact, some of the top trainers cut across boundaries to give diet and workout plans to people located in any part of the world, and this has been possible only through Internet and the efforts they take to advertise through this medium.
If you're a personal trainer looking to gain success, here are some things you can do.
- Know your customers in terms of their age, gender, expectations and behavior as this will help you to use Google ads for targeted advertising.
- Get familiar with the concepts of measurements like click through ads, quality score and more, as this will help you to measure the performance of your ads and to calculate your ROI. This knowledge can be particularly useful in determining if the keywords and ads you have chosen are working for you. Consider using adwords optimization tools to help you in this area.
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Some Statistics
Approximatly 52 percent of visitors buying online choose to click on a paying advertisement atop Google's search engine results pages.
43 % of new buyers purchase a product they have seen in a YouTube ad.
Top Social media control 33 % user's attention time.