Developing an app is the easier part, but marketing them and building a client base is the more difficult challenge. But the good news is adwords maximize conversions budget.
Google Ads gives you plenty of ways to promote an Android app. You can promote your app through both the Play Store as well as the Search Engine. In fact, it is highly effective when you combine both because Adwords maximize conversions budget when used across many channels. However, you need a Google Ads manager account to get started.
In addition to using the above two options, consider using special services to make your Android app visible to organic users. Special services include incentive traffic, as there is no better way than a referral from a trusted user. You can of course, reward the user with a discount or free limited access to your app.
The average conversion rate in AdWords over industries is 3.75 % for search.
Adwords visitors are 50 % more open to buy than organic visitors.
The standard CPC over all industries in Google Ads over Internet is $2.69.
