Google adwords for local business

Google ads can be a mixed bag for local businesses. Though it is a great way you showcase yourself in a digital world, it can also be a tricky path to navigate for novices. You can either hire the services of a Google SME partner or use an adwords software. But if you decide to go into it all by yourself, here are some suggestions that can help you.

Conversions and clicks are two different things. Clicks just cost you money and may not give you the leads you want. But conversions is where a visitor turns into a customer who will buy from you. So, look for conversions and calculate cost per conversions and not just clicks.
Use location targeting because you want your ads to be clicked only by local people who are likely to buy from you.

Automated Adwords

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Smart semantic analysis for Google Ads

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Avoid wasting money on Online Advertising

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Featured Articles

Oct 28 2019 Google Adwords Express, the advertising solution for local businesses

Promote your company locally with Adwords express ads specially designed for local companies. Given that more than a third of French companies do not have a website, the Internet giant saw there a pool of potential customers who risked passing under its nose if no advertising solution on the web was made available to it....

Mar 25 2019 Digital communication for local companies

Thanks to our flexible and adaptable packages, we ensure your presence and visibility on the Internet. We create your website with quality editorial content and a very good local SEO. This puts your company in a good position in the results of Google, Bing, Yahoo and Qwant. Your business is displayed in Google Maps, Mappy, the Yellow Pages and the Post Office....

Mar 04 2019 Improve your local reputation with Google Ads

Google Ads - formerly Google Adwords - offers excellent tools to achieve this! This includes bannering or displaying illustrated ads on partner sites on the Google network. This type of search engine advertising (SEA) can considerably increase your local notoriety with a reasonable budget if you use it correctly....

Other important subjects that may interest you Google adwords for b2b Google adwords for travel Google adwords for mobile Google adwords for agencies Google adwords for attorneys Google adwords for app installs Google adwords for charities Google adwords for real estate

Some Statistics

Approximatly 52 % of visitors shopping online choose to click on a paying ad atop Google's search engine results pages.

PPC visitors are 50 percent more likely to buy than organic web trafic.

Google mentions that paid ads can boost brand awareness by as much as 80 %.

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