A proven strategy for improving your digital reach is Google adwords, as it helps you reach the right audience at a fraction of the cost of traditional marketing strategies.
That said, the rate of success as well as the return on your investment depends on your bidding strategy, choice of keywords and available budget. Probably, the big question on your mind is, "what bidding strategy should I use" to maximize my returns.
Broadly speaking, there are two strategies, namely automatic and manual bidding. We'll see the difference between adwords automatic bidding vs manual one, so you choose the one that best fits your needs.
In automated bid strategy, you simply set the budget and let Google manage your bids to bring the maximum clicks for your budget. The advantage with this bidding is you don't have to spend a lot of time and effort. In manual bidding, you get to decide the keywords, budget for each ad and placements.
The standard cost-per-click across all industries in Google Ads on the search network is $2.69.
Social media websites capture 33 % of the time users spend online.
Paid traffic like Google Ads converts 50 % more than free traffic.
