Many think that Facebook ads and Google ads are competitors, and they have to choose only one of the two. A significant difference between the two is that the former is a social media platform while the latter is a pure search engine one.
But in reality, you can combine both for a wider reach and to increase the chances of getting noticed in an increasingly tough digital space. You can in fact transfer data collected from Facebook and use it to create RSLAs in Google search.
The best way to do this is,
If this sounds complicated, contact a Google adwords company to set up this transfer for you.
Google holds 37.2 % of the digital advertising market, whereas Facebook gets 19.6 %.
Volume of shops visits, Google has tracked from ad clicks : four billion.
30.89 % : volume of smartphone Google results that show minimum 1 ad on the first page.
