Are you looking to use your Google ads for your Shopify account? Below are some pointers that will help you get started.
The anatomy of a Google ads is simple. It consists of a headline, description, display URL and destination URL. The headline is the blue colored hyperlink and what you type in it determines whether a visitor will click it or not. So, your headline is the most important part of your ad.
Description is a relatively less important one, and can briefly give visitors an idea of what you're selling. Display URL is your website address while destination URL is the landing page to which you are sending your traffic. Ideally, both these links should be different.
After setting up all this, start small. Choose a handful of relevant keywords and a small budget to start, and you can always expand if it works for you. Talk to a Google adwords company if you need any help.
The standard cost-per-click across all sectors in Google Ads on the search network is $2.69.
The average conversion rate in AdWords over all sectors is 3.75 % for search.
For every $1 paid on PPC campaign, online businesses make an average revenue of $2.
