On Instagram, the advertising tools are identical to those of Facebook. Native ads are particularly well integrated and therefore strongly encourage engagement and interaction. Work on your brand image now, Develop a community and increase your sales with Instagram Ads. This tool is perfectly adapted to your strategy of notoriety, traffic acquisition and loyalty.....Read More >
Google adwords for Instagram
Instagram is a relatively new entrant in the world of social media, yet it has established itself firmly in the digital world. If you plan to advertise on this young social media platform, Google ads is your best bet. At the same time, it helps to keep the below pointers in mind before you start advertising.
- Set your marketing objective - You have to absolutely clear in what you want to achieve with the given time and budget. Do you want to generate more leads, create a wider reach for your business, sell products or do something else? Though it depends to some extent on the nature of your business, it is nevertheless important to be clear on your objectives.
- Understand your target audience - Instagram is where the young crowd hangs out. So, if you're selling something or want the youth to visit your website, it makes sense to advertise here.
The idea is to offer the possibility to "instagirls" and "instaboys" to easily and directly buy clothes and other favourite items on the famous platform. At the bottom of the screen, a button appears: "Press to see the products". The user is then directed to an "intermediate" product page dynamically generated thanks to the Facebook product flow information associated with the Instagram account....Read More >
This option will allow you to promote the content of your Instagram feed to your audience. > The second option is to create Instagram campaigns via Facebook Ads. This option offers more options in terms of audience and formats. It is quite possible to create an Instagram campaign without an Instagram account using Facebook Ads.....Read More >
43 % of new customers purchase a product they saw in a YouTube ad.
The standard CPC across all sectors in Google AdWords on the search network is $2.69.
Share of Google of all media advertisment income : 18 %.