Leads, prospects, commercial contacts, quote requests, information requests, member registration... PubOptim is specialized in the implementation and optimization of sales prospecting campaigns via advertising links on Google AdWords. Do you want qualified leads, at a defined price, in a specific area? You want to control your budget, by period, upwards or downwards?....
Read More >Google adwords for lead generation
Google adwords helps you to choose the right keywords for which your ad will be displayed to potential customers. Many businesses tend to use Google ads to get leads, rather than directly sell a product or service.
It is important to know that Google places many restrictions on lead generation, with some of them being:
- Create a landing page where visitors can get meaningful and relevant information. Google does not allow redirects to a seller page directly. This landing page should be transparent and trustworthy and navigation should be easy as well.
- Google blocks your account if it finds prohibited content or practices in your landing page. Likewise, it will also check for editorial and technical quality and content.
- Your landing pages should load quickly.
These rules keep changing though. it is best you use a best adwords automated rules tool to stay on top of these rules.
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Some Statistics
Adwords visitors are 50 % more open to buy than organic web trafic.
The standard CPC across all sectors in Google AdWords on the search network is $2.69.
43 % of new buyers buy something they have seen in a YouTube ad.