The SWOT analysis of a company allows to easily and quickly make an inventory of its activity and its environment. It allows you to focus on your strengths and weaknesses and discover opportunities and threats in your market. This will interest you, as it will help you to make your own SWOT. As you know, my professional activity is in marketing services for entrepreneurs and SMEs.....
Read More >Google adwords for moving company
Google ads work differently for different industries, and the moving industry is no exception. So, here is what you can expect from Google adwords and Google analytics, if you're a moving company looking to advertise yourself in the digital world.
- People don't move in all seasons, so expect different results in different seasons. For example, people will not prefer to move in winter while you'll see heavy rush during summer months. So, be aware of this difference while planning your ad campaign.
- Use enough negative keywords to block your ads from showing up on unrelated or unwanted searches.
- Use various calls to action to encourage visitors to reach out to you right away.
- Consider using automated enhanced cpc and other adwords automation tools to get the best return on your investment.
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Mar 04 2019
SWOT of company and activity
Some Statistics
30.89 % : volume of smartphone Google results that return at least one ad on the first page.
Advertisers spend 51 % of their budget into mobile ads.
Google's share of all media online advertising income : 18 %.