Google ads is the best thing that has happened for those who are planning to sell products online. Already, you should know about Google ads, Google analytics, click through rates, automated adwords management tool and everything else that is needed.
One area that is often misunderstood is the difference between manual and automatic cpc. In fact, many people miss out on the crucial strategy of manual cpc vs maximize clicks.
Both these are different bid strategies that are tailored to meet the goals of different campaigns. Maximize clicks is an automatic bid strategy where you have to just set the daily budget. The rest is taken care of by Google. Manual CPC on the other hand, is where you manage all aspects of the bidding process including ad placement, keywords and more.
You can choose one of the two, depending on your goals.
Adwords visitors are 50 % more open to do a purchase than organic visitors.
65 % of all clicks done by visitors willing to buy go to paid ads.
Google reports that paid ads improve brand awareness by as much as 80 %.
