In other words, the majority of the world's population uses Google to perform searches. It is therefore essential for all companies to be present on this support. Either the natural referencing which consists in appearing in the results proposed by Google robots. Google robots have a multitude of criteria to judge the relevance of your website. For example, the older your old one is, the more relevant Google will consider it.....
Read More >Google adwords for restaurants
Restaurants are one of the most searched terms on Google, according to a Constant Contact. This study showed that 81% of consumers have searched for a restaurant on their mobile phones while 75% have said that they will go to a restaurant based on the search results and ads on Google. This should give you an idea of the power of Google ads and how it can transform your business.
But to make the most of it, you need the right expertise which can be obtained with learning the concepts and use by yourself, through an automated adwords management software or with the help of experts in a reputed Google adwords agency.
As a first step, you have to decide which of these options you want to take to learn about Google ads and Google analytics, so you can use them to your advantage.
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Some Statistics
Google has 37.2 % of the digital advertising market, and Facebook gets 19.6 %.
The average click-through rate for an ad in the first position is 7.94 %. The standard click-through rate on AdWords paid search is about 2 %.
Each $1 paid on Google Ads, businesses make approximatly $2.