One of the key aspects of a successful PPC campaign is to choose the right parameters in Google adwords that will help you to reach your goals.
Of course, if you're ready to spend $1 million a day, you can probably reach to all the people who use the search engine. But that's not always practical in the real world! The exact amount you're willing to spend on any given day depends to a large extent on your overall monthly budget as well as your goals and the nature of your business.
That said, you have to choose a budget that is consistent for the entire period of the campaign to get the best results. The best place to make this possible is to take the services of a Google adwords agency or to use a good adwords pricing tool/adwords campaign management software.
Google gets 37.2 % of online marketing market, whereas Facebook gets 19.6 %.
65 percent of clicks made by visitors willing to buy go to paid ads.
Share of Google of all media online advertisment income : 18 %.
