Young couple looking for a property, consulting the ads of an agency. Since 1 January 2018, the renegotiation of loan insurance has been extended to all current contracts. The banks challenged this provision of the Sapin II law before the Constitutional Council.....
Read More >PPC for insurance
Insurance is a highly competitive industry, so to stand out amidst competition, you should use proven digital marketing tools such as pay per click advertising.
Contrary to the thought of many old school companies, people who search for insurance products online do click related insurance ads and even end up buying from the company. However, for that, your ad should have a strong heading and a clear description that will entice users to click your ad and not that of your competitors'. For this, you should put on a creative cap to come up with a really cool ad. Another option is to take the help of an automatic adwords ad creator tool to get started.
Along with choosing the right ad, you should also have a well-designed landing page that potential customers will go to, when they click your ad.
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Some Statistics
Volume of shops visitors, Google tracked from ad clicks : four billion.
For every $1 spent on Google Ads, companies make about $2.
Paid traffic like Google Ads converts 50 % more than organic traffic.