are google adwords effective

If natural referencing (SEO) is a first step towards the victory of positioning, we cannot deny the fact that Google is putting more and more emphasis on sponsored spaces in its results. However, positioning on Google is one of the keys to communicating on the Web. 30% of Internet users click on sponsored links during their searches: companies have a strong interest in appearing among these links....

I think it will not surprise you if I tell you that Adwords is an extremely powerful tool in most e-commerce traffic acquisition strategies. However, this tool can quickly prove to be time-consuming if a certain analytical methodology is not applied to prioritize the actions to be taken. This last statement is all the more true as the number of campaigns and keywords purchased is high.....

Some professions can no longer do without it because Google favours the positioning of its own sponsored ads at the very top of search results, and above all, it now positions them above so-called "natural" search results. Google dictates its Law from the moment it is hegemonic Google paid referencing, also called "SEA" (Search Engine Advertising) consists in buying keywords at auction in the Google Adwords tool....