Here are some clear explanations on the importance of these for a SEO agency. Very often, SEO agencies prove their expertise with the help of Adwords certifications. More than just a name, it is actually a professional accreditation directly delivered by Google after evaluating an individual's skills and knowledge....
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As a reminder, the passage of the certification is now free and valid for one year, which also means that it will be necessary to pass through the exam again each year in order not to lose this benefit. You must pass at least two exams from the list of 6 proposed (with a minimum of 80% success in the questions), the Adwords basics exam and then one of the remaining 5 to choose from.
Automated Adwords
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Key Benefits
.01
Optimized Google Ads results
.02
Fully automated PPC campaign management
.03
Automate PPC campaign Creation
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Jun 17 2019
The importance of AdWords certification
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Some Statistics
30.89 % : percentage of mobile Google searches that return minimum one ad on page 1.
Advertisers use up to 51 % of their budget on mobile ads.
The standarnd conversion rate in Google Ads over industries is 3.75 % for search.