are google adwords effective

Companies get a good return on their investment. With Google AdWords, you only pay for it when someone clicks on your ad. Google AdWords campaigns need to be optimized, so you can get a higher return on investment.
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Some Statistics

Advertisers spend 51 % of their budget on mobile ads.

Social media websites control 33 % of the time users spend online.

Approximatly 52 percent of people shopping online prefer to click on a paying ad atop Google's search engine results pages.