Google adwords for attorneys

Online advertising is a bit tricky for lawyers, especially when compared with ecommerce. This is because many people rely on recommendations from a friend, relative or any other known source to hire the services of a lawyer. Well, at least theoretically and a few years back.

Today, many people go online to look for a lawyer who specializes in their required area because they prefer privacy over recommendation. A 2016 study showed that 76% of consumers went online to find a lawyer, and this translates to 3 out of every 4 consumers.

To tap into this growing trend, you need the right PPC ads to put yourself in front of consumers who are looking for a lawyer. You can create ad campaigns and manage them yourself or you can take the help of a reputed Google adwords agency to handle them for you.

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Some Statistics

Visitors are 27x more likely to click on a video ad than standard banners.

65 % of clicks done by visitors willing to buy go to paid advertising.

Paid traffic such as Google Adwords converts 50 % better than free traffic.

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