Google adwords for students

Marketing to students is not easy, especially if you don't have the right tools and expertise. Yet, this is one of the most valuable demographics group when it comes to marketing because they tend to use more devices and digital tools than the previous generations.

According to Forbes, college aged students are some of the most difficult students to market to because,

  • They use an average of two to three devices.
  • They have enough purchasing power that can turn the fortunes of any company.
  • They tend to move around a lot more than any other demographic.
  • They have strong preferences and at the same time, are willing to experiment to identify products that meet their high standards.

Due to these factors, you need as much help as possible in your marketing campaigns. Companies with Google partner badge have the expertise to reach out to this group or you can use adwords software too.

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Some Statistics

For every $1 spent on Google Adwords, online businesses earn an average revenue of $2.

30.89 % : volume of smartphone Google searches that return at least 1 ad on page 1.

Advertisers spend 51 % of their money on mobile ads.

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