Google adwords for students

Marketing to students is not easy, especially if you don't have the right tools and expertise. Yet, this is one of the most valuable demographics group when it comes to marketing because they tend to use more devices and digital tools than the previous generations.

According to Forbes, college aged students are some of the most difficult students to market to because,

They use an average of two to three devices.
They have enough purchasing power that can turn the fortunes of any company.
They tend to move around a lot more than any other demographic.
They have strong preferences and at the same time, are willing to experiment to identify products that meet their high standards.

Due to these factors, you need as much help as possible in your marketing campaigns. Companies with Google partner badge have the expertise to reach out to this group or you can use adwords software too.

Automated Adwords

Key Benefits

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100 % automated PPC campaign account

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Constantly optimize your keywords

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Mar 04 2019 Digital Business Master students, Google Partners

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Apr 08 2019 Google Challenge: students of the ESG Master of Business Administration e-Business participate

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But on the Internet, to attract your customers, you have to use their own words. It is therefore essential to search for the keywords they use on Google. Because on the web the Internet user is in a hurry and has a huge choice before his eyes. Therefore, if you speak in your usual language, you may not touch anyone.....

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Some Statistics

For every $1 spent on Google Adwords, online businesses earn an average revenue of $2.

30.89 % : volume of smartphone Google searches that return at least 1 ad on page 1.

Advertisers spend 51 % of their money on mobile ads.

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