PPC campaign calculator

To properly calculate your AdWords campaign budget, you first need to understand how Google pays itself for its advertising campaigns. Simple, because in essence you will pay at "cost per click" (CPC): each time an Internet user clicks on your sponsored link, you will pay a certain amount to Uncle Google. But complex, too, because this amount is determined in advance by an auction system.....

CPC campaign elements compete with CPM campaign elements in relation to their calculated effective cost per thousand impressions (eCPM). This calculation is based on several variables, including the age of the campaign and whether or not the network has been optimized. To compete with CPM announcements, CPC announcements are based on a calculated eCPM. It is therefore important to allow values to accumulate before calculating their respective eCPMs.....

You use advertising to promote your services or products but do you know if it is really profitable? Learn how to simply calculate the ROI and ROAS of your Adwords campaigns and stop ineffective campaigns. It is more common today for companies to use Google Ads to develop their business. Indeed, it is a quick way to promote it and, above all, a way whose profitability can be measured....