Cost per click (CPC) optimization is essential to achieve your ROI objectives in PPC Adwords campaigns. Today, we propose that you take stock of good practices in this area. As you probably know, Google Adwords or Pay Per Clic (PPC) campaigns are based on an auction system. Each advertiser indicates an auction to position on a given Keyword.....
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"Google Adwords This is the platform with the highest number of PPCs.AdWords is designed for all companies and is the most widely used search engine in the world. Google is responsible for selecting the advertisers who will appear in the results of each search based on an auction and an algorithm. PPC: during a display campaign or sponsored links on the Internet, you will only pay when the user clicks on your ad."
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Google Ads perfectly optimized ads creation for large volumes
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Jun 17 2019
PPC Adwords campaigns: how to optimize your CPC?
Some Statistics
Paid traffic like Google Ads converts 50 % better than free traffic.
About 52 % of visitors buying online prefer to click on a paying ad atop search engine results.
30.89 % : volume of mobile Google results that show at least one ad on page 1.