can you target google adwords by location

If you have chosen to advertise via the Search Network you will be able to use geographical targeting, by keywords, by type of device and by type of audience. Targeting by geographical area allows you to reach people who live in a specific area. you also have the possibility to target even more in-depth by selecting just one city or several cities.
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Some Statistics

Visitors are 27x open to click on a video ad than standard banners.

Advertisers spend 51 % of their budget on mobile ads.

The top 3 paid advertising spots get 46 % of the visits.