When you are immersed in the heart of the Google and Adwords machine, a big question haunts your mind: "Can I buy or use a competitor's brand without their permission as a "search term or UA of keywords" in order to be better referenced on the Internet? "A question I asked myself as a consultant in an ATS specialist agency....
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It is mandatory to fill in a website. But no matter which site you are using.... As long as you don't activate anything, nothing happens.
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Jun 13 2019
Google AdWords: can we still afford a competing brand?
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Some Statistics
Approximatly 52 percent of visitors buying online choose to click on paid ad atop search engine results.
Google's share of media online advertising income : 18 %.
Visitors are 27 times more likely to click on online video ad than traditionnal banners.