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By Benjamin Thiers - 02 March 2016 / 00H00 - updated on 22 March 2018 You are planning to communicate on Google via the AdWords advertising network and are looking for an independent expert or a specialised agency for this purpose. You are right: campaigns managed by competent specialists are much more profitable, and the performance gains are higher than the costs of the service. But how do you choose the right agency or independent account manager?....
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